What Do The Best Corporate Travel Programs Have in Common?
It seems like every year we reminisce about how much the industry has changed over the past year. 2020 was no different but of course under much different circumstances. In spite of the COVID-19 pandemic, which brought the corporate travel industry to its knees, we saw record investment in start-ups, lots of innovation from traditional travel management suppliers, and more options for travelers than I can remember in recent history.
One very big driver with all of the change we are seeing is the fact that our largest traveling population is Millennials. The reason this is important is because these travelers now represent middle and senior management in most organizations. Millennials are corporate decision makers. And the way Millennials purchase and use products and services differ significantly from their predecessors. As a result, when we think about optimizing our corporate travel programs we always recommend a yearly review from top to bottom and an honest program evaluation. This fundamental shift in user behavior requires us to take an even closer look at corporate travel best practices and what the best programs have in common.
Travel Policy That Reflects Business Objectives and the Times
Over the past decade the corporate travel business owner has become more business savvy. In some cases, traditionally trained indirect procurement managers have been groomed to take on internal leadership responsibilities for the corporate travel category. In nearly every instance even traditional Travel Managers now report to key business executives and have been pushed to make corporate travel decisions through the lens of the betterment of the company, not just siloed through the lens of pure cost savings and customer service.
How expensive are the routes we are taking on airline number 1 vs. number 2? What impact does the cost basis dealing with air, car, and hotel purchases have on the company’s overall indirect costs? Should I look at T&E related costs when considering how my supplier mix looks when dealing with purchasing direct goods for the manufacturing of my product? Is the return on investment (ROI) sound? How competitive are we in terms of employee retention and how should our travel policy reflect our recruitment and retention goals?
When thinking about travel policy, we tend to think of it in terms of those items that must be defined and managed to help our Travel Management Company successfully implement its solutions. But times have changed. More and more we are seeing bookings through shared economy sources such as Airbnb, Lyft, Uber, HomeAway, et cetera. The Travel Management Company doesn’t book these supplier sources, yet these options are important to today’s traveler and should be reflected in our policy documentation.
Duty of Care
While every company has its own threshold in terms of traveler risk and safety, most agree that, at a minimum, companies have a moral and ethical responsibility to help a traveler in the event of an emergency. Today, providing basic risk management can be as simple as specifically mandating Travel Management Company compliance in a corporate travel policy or by providing technology that enables corporate travel data capture when a traveler books outside of the Travel Management Company. Both options are inexpensive ways to provide a much needed layer to your program that not only ensures well-being but is the right thing to do.
For those organizations that are multi-national or travel to hot spots around the world, a more sophisticated program can make sense. Here, all of the company’s corporate travel bookings are handed-off to a third party risk management provider. These solutions enable traveler tracking to include emergency help, medical attention, hostage negotiations, and real time communications to help the traveler through the particular situation. It is important to review the data hand-off process from the Travel Management Company to the risk management solution provider to ensure both timeliness and accuracy of data. It is also important to recognize that only those reservations booked through the Travel Management Company will make their way to the risk management solution provider. Any bookings made “off-channel” will not be captured.
Well Thought Out Preferred Supplier Program
Developing a preferred supplier program that provides a combination of dynamic discounts, flat rates, and incentives can play a critical role in optimizing your corporate travel program. It is important to understand the drivers that impact changes to your traveling population’s travel patterns. Access to decision makers is critical. If your company is planning a strategic key acquisition, you need to know and be prepared. Conversely, if your company is divesting of certain assets you also need to be aware. Airline deals in particular do not happen overnight. The airline suppliers require data and time to consider discounts and incentives on particular routes and you will need time to consider how much influence corporate policy may have in driving traveler behavior to maximize the preferred vendor relationships.
It is also important to understand what motivates your supplier partners when negotiating deals. Today, suppliers have multiple layers of cost including GDS distribution fees and incentives paid to the Travel Management Company who actually books the reservations. For those travelers that do not book through the Travel Management Company for whatever reason, keep in mind that booking directly on the supplier website typically will not enable you to enjoy the same discount structure provided for in the preferred agreement unless this is something you have taken into account when initially structuring the discount.
Technology that Helps Drive Corporate Strategy
It has become cliché to say that organizations should let corporate strategy drive technology use and not the other way around but in the corporate travel industry there are a lot of “shiny objects” that may look really good but may not add value to your travel program.
Today, there are more third party technologies than ever that can integrate seamlessly into your program. Choose wisely. Have a clear understanding of your company’s travel behavior, are your travelers early adopters with technology, what other areas of your business have been automated, and are you capturing enough data including both Travel Management Company and off-channel booking data to make well-informed decisions?
Historically, your Travel Management Company developed much of the technology its clients required to run their programs. Today, a lot of the technology is coming from third party technology providers. This shift has largely been beneficial to corporate clients because it provides them technology built to integrate into their existing solutions and built by a company whose sole focus is that one piece of technology. Use your trusted Travel Management Company relationship to help evaluate technology options in the marketplace.
Change will continue to come fast to the corporate travel industry that has seen more investment in the past few years than ever before. We expect to see the historically under-served small to mid-market ramp up and with it even more options for all corporate travelers. Staying on top of these changes can be difficult, but the result will be better traveler experience and increased efficiencies. Good news that we all need for sure.
KesselRun corporate travel consulting has been working with companies to ensure their corporate travel program is performing well. Learn more about our team and how KesselRun can help you.