ARC Data Showing Promise For Buyers
Prism data is the basis for corporate deals with the big U.S. network airlines. It will be for the foreseeable future. But it has limitations. The Airlines Reporting Corp. designed new tools for corporate buyers and agencies that better detail activity and marketplace benchmarks.
The consultants at KesselRun in 2016 applied ARC data for an undisclosed multinational client to optimize its air program and rework contracts with two airlines.